Nov. 13, 2008 at 11:21am

Seriously - Don't be so serious

Posted by Guest Blogger in Differentiation is Key, The Power of Creativity
No comments

The bank ad I saw the other day went something like this: “We’re strong, safe and secure.”

It should have added “… we’re extremely dull, boring and incredibly serious.”

Nov. 3, 2008 at 4:01pm

What if…you actually went through with it?

Posted by Kacie McKinney in Differentiation is Key, Special Events, The Power of Creativity
No comments

“What if…”

The start to a question that could lead to an exciting and brilliant marketing and public relations campaign and endless possibilities…if you let it.

Oct. 16, 2008 at 1:16pm

The hipster way to finance

Posted by Kacie McKinney in Choose the Right Target Audience, Differentiation is Key
Comments (1)

What do organic carrots, Macs and The Flaming Lips have in common with credit unions?

Well, a lot actually.

Sep. 23, 2008 at 4:50pm

Shame on you

Posted by Melina Young in Strategic Communications, Talking to Members
No comments

YES CU Blog’s newest post has a link to a survey conducted by Coinstar (and posted on CUNA’s Web site) on what consumers want from their financial institution.

The survey shows people would like their financial institution’s branches to look like today’s coffee shops and retail stores, and most are happier standing in line at their financial institution than they are waiting at the post office. (Agreed. Watching the dust gather while facing the line in snail mail land is definitely one of the last places I want to be).

Sep. 9, 2008 at 5:13pm

Banking with Google

Posted by Jamie Chase in Choose the Right Target Audience, Strategic Communications, Talking to Members
No comments

Sensational theory alert: A single press release acts like an advertisement in the phone book in the age of Google. Why? Consumers aren’t using the Yellow Pages like they used to. They are Google-ing.

Consumers use Google to find:

Sep. 4, 2008 at 11:14am

Do good and profit or just sit on our assets?

Posted by Kurt Jacobson in Differentiation is Key
No comments

Referring to a topic I touched on in my post Bad Times Marketing, I have found some additional support to share with you.

Organizations around the world successfully copy credit union’s principles that many of us seem to have forgotten – like making money by doing good. Let’s call it social marketing.

You may be asking yourself,

Aug. 25, 2008 at 2:32pm

Have you got the gooey blues?

Posted by Kurt Jacobson in Talking to Members, The Power of Creativity
No comments

When member satisfaction surveys rank us high for customer service, we must be doing a great job, right?

Not necessarily.

Aug. 20, 2008 at 1:10pm

Phelps philosophy can benefit credit unions

Posted by Melina Young in Increasing Assets, New Members
No comments

A few weeks ago I was reading ESPN magazine’s edition on golden child Michael Phelps.

Aug. 14, 2008 at 10:42am

Brand strength can make a difference

Posted by Guest Blogger in Differentiation is Key, Strategic Communications
No comments

What’s in a brand? Sometimes consumers immediately think of a company’s logo as being the brand. While the logo is certainly a big part of it, a brand consists of so much more. Read more

Jul. 9, 2008 at 9:11am

Las Vegas: land of lights, gambling and time shares

Posted by Melina Young in Talking to Members, The Power of Creativity
No comments

That’s right. Time shares.

My husband and I just got back from a “free” vacation to Las Vegas from a time share company. They paid for our hotel and gave us free show tickets in exchange for 90 minutes of our time.

You all know the deal. The plotting and planning with your significant other to ensure neither of you gives in to temptation and actually buys. Why do we need to conspire like that?

Plenty more in the Archives